My Works

WalaPlus

My main task at WalaPlus is to lead the UX process and enhance all of their products from UI/UX perspective.

1. Omni design system

One of the most critical pain points of the products was “Inconsistency” in design language and structure.
Their established design system wasn’t mature enough to include all their products “Apps and dashboards” leading to a lot of discrepancies across all platforms.


Why we need “Omni design system”?

Characteristics of “Omni design system”:

2. Clients dashboard

My main goal was to revamp the dashboard, overcoming all pain points gathered from clients’ feedback.

I also added the self subscription experience, small and mid-size clients to easily register and subscribe to any of our packages.

3. Merchants dashboard

I built this dashboard from scratch, helping the network of merchants to have their own experience.

4. Main app

I revamped the main app based on collected feedback from different resources, competitive analysis, and heuristic evaluation.

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My Fawry

I was assigned to the “Savings” squad, where my main task is to build a comprehensive subscription model for a new feature called “Spaces”.


Objective

To enable users to pay a subscription for unlocking more spaces where they can save money for specific causes, i.e. saving money for a world tour.

Results

I built a simple IA to better visualize the experience.

Final UI

Shared spaces experience

I, also contributed to build Fawry’s atomic design system.

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Mobilawy

“Mobilawy” is the name of ExxonMobil’s most renowned loyalty solution of all time. It actually won for best B2B Loyalty Program worldwide at the 2024 International Loyalty Awards.

Their Requirements

To build a loyalty solution for both “Consumers: cars owners who either fuel at Mobil’s gas stations or using Mobil’s oil lubricants”, and “Traders: lube oil shops”

My Achievements

I built 2 mobile apps from scratch, one for consumers and one for traders, alongside a web portal for each program.

Consumer app

Consumer portal

Trader app

Trader portal

It gives me chills each time I pass by any Mobil gas station and see my work speaks for itself 🤗

Mobilawy’s official ad.

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Lucky

Egypt’s most renowned loyalty app, later on to become one of the most recognised fintech apps at MENA region.

I was the second designer to work on the first version of “Lucky” and considered to be one of the founding members, I added vital features to the mobile app like “Advanced filters”, “Announcements”, and much more. As well as, enhancing the overall experience.

https://youtu.be/xFm9eueFj7Ehttps://youtu.be/ZhPW0CuJUeg

I, as well, co-operated on building the web portal experience from scratch.

The app got more than 1M downloads at the first year and was listed as top 2 in 2022 “Egypt’s store”. It quickly formed a solid ground to the current version of the app and reached more than 10M downloads.

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